Please read the following to learn more about our data collection policies and practices:
Types of information that may be collected
We collect two types of information through our Sites. “PII” means “personally-identifiable information,” which is information that identifies you personally, either alone or in combination with other information available to us (including without limitation your name, address, email address, telephone number, age, background, or other personal information). “Non-PII” means “non-personally identifiable information” or information that alone does not identify you (however, in some circumstances Non-PII may be combined with PII in order to identify a specific individual).
In order to access or use certain services and capabilities on our Sites or to participate in certain contests or sweepstakes, you may be required to voluntarily submit certain PII through our Sites. The use of these services or capabilities or participation in these programs is purely optional, so you are not required to submit any PII to TheLesson.com if you do not wish to do so. For example, you may wish to provide PII to us in connection with surveys, contests, sweepstakes, or other promotions; registration for our newsletter; or submitting feedback to us. This information may include your name, address, email address, and other information you voluntarily provide to us.
How is information collected?
We may collect information from you in various ways when you use our Sites, including but not limited to those described below:
Newsletters, Emails and Offers
We may offer newsletters and/or other communications to share information with you about our content and products, about topics or offers in which we believe you may be interested, about us and our related entities, or about our advertisers, sponsors, or other business partners. You may subscribe to receive a newsletter either by registering to learn more about a particular product, or by signing up to our general mailing list. You may cancel any of your email subscriptions by following the instructions provided in the designated area of the newsletters or emails, or as specified in another communication from us.
Contests or Sweepstakes
Cookies, web beacons and other tracking technologies
Please note, our Sites do not currently respond to browser do-not-track signals. Further, our third party advertising networks may install their own cookies, including cookies that may track our Site visitors over time and across third party sites, and which may change over time without notice to you or Skypath. If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/optout_nonppii.asp.
Location; IP Addresses; and Click-stream Data
Our Sites and servers may collect other Non-PII from you. The Non-PII collected does not by itself identify you personally. However, if you have registered on the Site, it may be possible for us to link certain Non-PII to information that identifies you personally. Non-PII collected by TheLesson.com includes: information sent to us automatically by your web browser, the address of the web page you were visiting when you accessed our Site, information about your operating system, the browser you are using; the date and time of your visit; and online traffic patterns and content accessed throughout our Sites. This information allows us to better tailor our content to visitors’ needs and helps us and certain third parties to better understand our audience.
How do we use the information we collect?
TheLesson.com or our third party service providers may use PII or Non-PII collected on our Site:
- To enhance or personalize your experience using our Site;
- To inform you of offers or new features that we believe may be of interest to you;
- To provide information or services you have requested;
- To process or maintain your subscription to a newsletter or mailing list;
- In connection with various programs, promotions or contests in which you participate;
- For targeting of advertising or content, or other advertising, promotional or marketing purposes;
- To study the use and popularity of various areas of our Sites and to improve our Sites;
- To analyze general locations where our content is viewed (by reviewing IP addresses);
- For other purposes related to the business of TheLesson.com or our related entities; and,
TheLesson.com creates aggregate reports on demographics and traffic patterns of our Site visitors for advertisers, affiliates and partners. This allows our advertisers to reach you more effectively, and allows our guests to receive advertisements that are pertinent to their interests. We will not intentionally collect (nor intentionally provide to an advertiser or affiliate) information that a personally-identified guest clicked on any particular ad. However, by clicking on, otherwise interacting with or viewing an ad, you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad, and this may lead to similar ads being targeted to you on other Sites.
With whom may the information be shared?
We may share analyses of our server logs, including details regarding Site usage and general information about our audience, with current or potential advertisers or business partners. Such disclosures will refer only to general, aggregate usage data from these analyses – never specific identifying information.
Finally, we may, without your consent, access and disclose your PII, any communications sent or received by you, and any other information that we may have about you as may be permitted or as we believe in good faith may be reasonably necessary to comply with any law, regulation, rule or court order; pursuant to subpoenas or other requests from governmental, regulatory or administrative agencies or law enforcement authorities; to respond to any claims, or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Service, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose PII in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property of our Site visitors, TheLesson.com, or others, if we believe that your information in any way relates to that threat.
To obtain a list of the PII that Skypath holds about you, or for residents of California (as required by California law) any PII Skypath has disclosed about you to third parties for direct marketing purposes during the preceding calendar year, please send a written, signed request to: Skypath Media, LLC, attn. Legal representative, 277 Royal Poinciana Way, #152, Palm Beach, FL 33480.
What choices do I have about collecting, using, and disclosing my information?
It is possible for you to use most of our Sites without giving us any PII. When you do register with us or give us PII, you may sometimes have an opportunity at the time we collect your information to limit e-mail communications from us or opt-out of receiving emails from third parties, or you can unsubscribe from email newsletters or similar communications by clicking on the unsubscribe link in every email. You may opt out of all information sharing with third parties for marketing purposes by contacting us at the address or email below.
The Network Advertising Initiative (“NAI”), a cooperative group of ad serving providers that has developed a set of privacy principles to which its members adhere, provides a website offering more information about behavioral advertising practices and your choices about not having certain Non-PII used by certain companies in order to target advertisements to you, as well as information about NAI and third party ad servers in general. You may opt out of the collection of Non-PII for advertising purposes at www.networkadvertising.org/optout_nonppii.asp. You may opt-out of all information sharing with third parties for marketing purposes by emailing us at info@TheLesson.com.
What security precautions are in place to protect against the loss, misuse, or alteration of your information?
Links to other websites.
Special Information for parents concerning privacy.
Our Sites are intended for general audiences and are not directed to children. If we discover that one of our guests is under the age of 13, in accordance with the Children’s Online Privacy Protection Act (“COPPA”), we will not collect, use or share any of the child’s personal information (as defined by COPPA) unless we first notify the child’s parent and obtain the parent’s consent as required by COPPA. However, we reserve the right to block access to certain features of our Sites (and any associated collection of personal information) if we learn that a child is under age 13, rather than seeking parental consent as described above.
In the event that we do seek parental consent for a child under the age of 13 to use our Sites: (a) we will not require a child to disclose more information than is reasonably necessary to participate in any activities on our Sites; (b) we will maintain the confidentiality, security, and integrity of information collected from children; (c) we will retain personal information collected online from a child for only as long as is necessary to fulfill the purpose for which it was collected and delete the information using reasonable measures to protect against its unauthorized access or use; (d) if we change this privacy statement in a way that expands the collection, use or disclosure of children’s personal information to which a parent has previously consented, the parent will be notified by email, and we will attempt to obtain the parent’s additional consent, or we will not engage in the expanded use of the information, or (e) if the parent does not grant permission in accordance with COPPA, we will delete any personal information we may have inadvertently collected from the child from our databases and will not collect any further personal information from the child.
Parents have the right to review, edit, request the deletion, or prevent further collection or use of their children’s personal information. Parents may also choose to agree to the collection and use of their child’s information, but not allow disclosure of such information to third parties unless it is inherently part of the Sites, in accordance with COPPA. Parents may request any of these actions, or make inquiries regarding our privacy practices, by sending an email to info@TheLesson.com, or writing to us at the address below.
Limitation of liability.
By providing us with any PII, you expressly and unconditionally release and hold harmless TheLesson.com, its parents, subsidiaries, affiliates, related companies and their respective shareholders, owners, members, directors, officers, employees and agents (collectively, the “Releasees”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected PII. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your PII, we cannot be held be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected PII by those third parties.
Correcting and updating PII.
If you would like to correct, delete, or access your PII we have in our system, you may do so by contacting us using the email or mailing addresses below.
Skypath Media, LLC
attn. Legal representative
277 Royal Poinciana Way, #152
Palm Beach, FL 33480